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WOW PARTS

Privacy Policy

Effective Date: May 26, 2026

Welcome to WOW PARTS DIRECT LTD (“we,” “us,” or “our”). We operate the e-commerce website www.wowpartsshop.com (the “Site”). We are committed to protecting your privacy and ensuring the security of your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or interact with us. This policy is designed to comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect several types of information from and about users of our Site, including:

A. Personal Data You Provide to Us

  • Identity Data: Full name, username, or similar identifiers.
  • Contact Data: Billing address, delivery address, email address (mapleau@wowpartsshop.com), and telephone number (+44(20)89979999).
  • Financial Data: Payment card details and bank account information (processed securely through third-party gateways).
  • Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
  • Profile Data: Your username, password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.

B. Automated Data Collection (Cookies and Tracking)

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns:

  • Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Usage Data: Information about how you use our website, products, and services.

2. How We Use Your Information

We use the information we collect about you or that you provide to us for the following lawful purposes:

  • To Perform a Contract: To process and deliver your orders, manage payments, fees, and charges, and collect money owed to us.
  • To Manage Our Relationship: To notify you about changes to our terms or privacy policy, and to ask you to leave a review or take a survey.
  • To Administer and Protect Our Business: To troubleshoot data analysis, testing, system maintenance, support, reporting, and hosting of data.
  • To Deliver Relevant Content and Advertisements: To measure or understand the effectiveness of the advertising we serve to you.
  • To Use Data Analytics: To improve our website, products, marketing, customer relationships, and experiences.
  • To Comply with Legal Obligations: To comply with law enforcement requests, tax regulations, or other legal requirements.

3. Lawful Basis for Processing (UK/EU Users)

Under the UK GDPR, we rely on the following legal bases to process your personal data:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to a newsletter).
  • Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract (e.g., processing an online order).
  • Legal Obligation: The processing is necessary for us to comply with the law (not including contractual obligations).
  • Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your rights and freedoms do not override those interests (e.g., detecting fraud, improving our web services).

4. Sharing and Disclosing Your Information

We do not sell, rent, or trade your personal data to third parties. However, we may share your personal data with selected third parties to operate our e-commerce business successfully:

  • Service Providers: Third-party vendors who provide IT, system administration, cloud storage, payment gateway processing (e.g., Stripe, PayPal), and order fulfillment/logistics services.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Government Authorities: HM Revenue & Customs, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

All third parties are required to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

5. International Data Transfers

Some of our external third-party service providers may be based outside the United Kingdom (UK) or the European Economic Area (EEA). Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • We may use specific Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) approved for use which give personal data the same protection it has in the UK and Europe.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

  • Encryption: We use Transport Layer Security (TLS/SSL) encryption protocols to secure data transmissions on our website.
  • Access Control: We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
  • Breach Notification: We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, and applicable legal requirements. By law, we must keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

8. Your Legal Rights

Depending on your geographic location (such as the UK or EEA), you have the following rights under data protection laws in relation to your personal data:

  • Request Access: Request a copy of the personal data we hold about you.
  • Request Correction: Request correction of any incomplete or inaccurate data we hold about you.
  • Request Erasure: Ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Object to Processing: Object to the processing of your personal data where we are relying on a legitimate interest.
  • Request Restriction: Ask us to suspend the processing of your personal data in certain scenarios.
  • Request Transfer: Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
  • Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us via the email address listed below.

9. Cookies Policy

Our Site uses cookies and similar tracking technologies to distinguish you from other users. This helps us provide you with a smooth experience when you browse our storefront and allows us to improve our platform.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. Children’s Privacy

Our Site and services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we learn that we have collected personal data from a child under 16 without verification of parental consent, we will delete that information immediately. If you believe we might have any information from or about a child under 16, please contact us.

11. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Data Protection Team at:

  • Company Name: WOW PARTS DIRECT LTD
  • Website URL: www.wowpartsshop.com
  • Registered Address: 8 royal parade, hanger lane, london, england, w5 1et
  • Contact Email: mapleau@wowpartsshop.com
  • Contact Telephone: +44(20)89979999

If you are a UK resident, you also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.